YOUTUBE SHORTS

Drive-Thru

Snackable content turned into actual snacks.

ADC Silver: Brand Communication

ADC Bronze: Experiential Design

Celebrating creators, and bringing to life the fun, snackable content of YouTube Shorts, the team built a full-size drive-thru based on 90s fast food chains and let fans ride through in tricked out golf carts. They were able to order at a large scale interactive screen, ride around to pick up their food at the window, and sit and eat outside.

All in all we partnered with 39 hyper-relevant creators on limited edition snacks - bite-sized snacks to showcase YouTube Shorts as bite-sized YouTube.

These collaborations were only available through the viewing or creation of YouTube Shorts, either at the drive-thru restaurant, or at home through our 'Make Shorts Get Snacks' competition.

Stats: 17,000 visitors. 31,000 unique Shorts. 184MM total views.

Agency–

Google

 

Creative Director–

Jack Colley

Tom Manion

Role–

Art Director

 

Category–

Experiential

Celebrating creators, and bringing to life the fun, snackable content of YouTube Shorts, the team built a full-size drive-thru based on 90s fast food chains and let fans ride through in tricked out golf carts. They were able to order at a large scale interactive screen, ride around to pick up their food at the window, and sit and eat outside.

All in all we partnered with 39 hyper-relevant creators on limited edition snacks - bite-sized snacks to showcase YouTube Shorts as bite-sized YouTube.

These collaborations were only available through the viewing or creation of YouTube Shorts, either at the drive-thru restaurant, or at home through our 'Make Shorts Get Snacks' competition.

Stats: 17,000 visitors. 31,000 unique Shorts. 184MM total views.

Agency–

Google

 

Creative Director–

Jack Colley

Tom Manion

Role–

Art Director

 

Category–

Experiential

CD:

Tom Manion

Jack Colley

 

Creatives:

Lizzy Hopkinson

Logan Kornhauser

Claudia Chagui

 

Made with:

MAS

Klyxx

Saint Urbain

 

Producers:

James Richardson

Sierra Woods

Carli Rosenfield

Design:

Kittaya Treseangrat

Deborah Ho

Mathilde Vallee

Martina Galarza

Stephanie Falaschetti

Candy Brophy

 

Copywriting:

Emma Dou

 

Animation:

Mat Voyce

 

Photos and styling:

Stephanie Gonot

Liza Nelson

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