H&R BLOCK

Relax Day

2019 Tax Day Social Activation

On the most stressful day of the tax season, April 15th, the team turned Tax Day into Relax Day by live-streaming a sloth for 12 hours. The most relaxed animal there is hung out in our green environment and ate grapes, slept, and climbed...a little. Paco the sloth was a great sport and helped relax the last minute tax filers that needed a little bit of calm.

The rest of the team worked on this relaxing case study after I had already left Deutsch.

Agency–

Deutsch

 

Creative Director–

Doris Chung

Role–

Art Director

 

Category–

Social Activation

On the most stressful day of the tax season, April 15th, the team turned Tax Day into Relax Day by live-streaming a sloth for 12 hours. The most relaxed animal there is hung out in our green environment and ate grapes, slept, and climbed...a little. Paco the sloth was a great sport and helped relax the last minute tax filers that needed a little bit of calm.

The rest of the team worked on this relaxing case study after I had already left Deutsch.

Agency–

Deutsch

 

Creative Director–

Doris Chung

Role–

Art Director

 

Category–

Social Activation

ECD: Brett Craig

CD: Doris Chung

 

Creatives:

Marcus Cross

John Baker

Baroosh Qasim

Brittany Kopeikin

Devin Altman

Chelsea Curry

Logan Kornhauser