Relax Day
2019 Tax Day Social Activation
H&R BLOCK
On the most stressful day of the tax season, April 15th, the team turned Tax Day into Relax Day by live-streaming a sloth for 12 hours. The most relaxed animal there is hung out in our green environment and ate grapes, slept, and climbed...a little. Paco the sloth was a great sport and helped relax the last minute tax filers that needed a little bit of calm.
The rest of the team worked on this relaxing case study after I had already left Deutsch.
Agency–
Deutsch
Creative Director–
Doris Chung
Role–
Art Director
Category–
Social Activation
On the most stressful day of the tax season, April 15th, the team turned Tax Day into Relax Day by live-streaming a sloth for 12 hours. The most relaxed animal there is hung out in our green environment and ate grapes, slept, and climbed...a little. Paco the sloth was a great sport and helped relax the last minute tax filers that needed a little bit of calm.
The rest of the team worked on this relaxing case study after I had already left Deutsch.
Agency–
Deutsch
Creative Director–
Doris Chung
Role–
Art Director
Category–
Social Activation
ECD: Brett Craig
CD: Doris Chung
Creatives:
Marcus Cross
John Baker
Baroosh Qasim
Brittany Kopeikin
Devin Altman
Chelsea Curry
Logan Kornhauser