The Road to Rio
2016 Olympics
NIKE USA BASKETBALL
The world's largest squad shot. Or the world's largest photobomb. Depends on how you look at it. Photography by Danny Clinch.
Agency–
R/GA
Creative Director–
Zack McDonald
Role–
Art Director
Category–
Social Activation
The world's largest squad shot. Or the world's largest photobomb. Depends on how you look at it. Photography by Danny Clinch.
Agency–
R/GA
Creative Director–
Zack McDonald
Role–
Art Director
Category–
Social Activation
R/GA launched a social activation for Nike during the Rio Olympics–
We created the world's largest squad shot; a photo mosaic built from user generated content, all submitted through Twitter. The final piece merged the submitted photos with the team photo that combined both the men's and women's teams.
The final mural was revealed in NYC on the 34th street billboard along with Nike social channels.
A 90-page commemorative book was made exclusively for the USAB players, tracking their path to Rio with behind the scenes moments, submitted squad shots, and a ton of the support they received along the way on social media.
ECD: Sammi Needham
CD: Zack McDonald
Creatives:
Ty Johnson
Kris Cantrell
Peter Neils
Logan Kornhauser
Designers:
Jeewon Choi
Steven Conaway
Jenny Wu
Mariola Bruszewska
Account Director: Sam Levy
Senior Producers:
Jenna Halliday
Pam Yang
Content Production Director: Erica Jensen
Photographer: Danny Clinch (W+K), Victory Creative