SOG KNIVES

What If?

Social Activation

What If? was an activation to celebrate the most necessary times a SOG knife will be useful.

SOG is named for a specific covert group of soldiers from the Vietnam War, we created these patches in the style those soldiers would have worn. I hand drew the designs and then we turned them into embroidered patches that were sent out to folks who passed the What If? quiz.

Agency–

Cole & Weber

 

Creative Director–

Fred Hammerquiest

Role–

Art Director

 

Category–

Social Activation

What If? was an activation to celebrate the most necessary times a SOG knife will be useful.

SOG is named for a specific covert group of soldiers from the Vietnam War, we created these patches in the style those soldiers would have worn. I hand drew the designs and then we turned them into embroidered patches that were sent out to folks who passed the What If? quiz.

Agency–

Cole & Weber

 

Creative Director–

Fred Hammerquiest

Role–

Art Director

 

Category–

Social Activation

Sog Knives
Sog Knives
Sog Knives
Sog Knives
Sog Knives
Sog Knives
SOG Knives

ECD: Pat McKay

CD: Fred Hammerquist

AD: Logan Kornhauser

CW: Guy Ragnetti

Senior Designer: John Ide

Producer: Alexis Oltman